ROC The Day With SEAC!

It’s that time of year again! We are hoping we can count on your support to ROC the Day!

In 1968 a group of concerned residents from various southeast Rochester neighborhoods began meeting on how to work together to improve their community and formed the South East Area Coalition (SEAC). For the last 53 years SEAC has been proudly served these neighborhoods through community advocacy, affordable housing projects, supporting local businesses and grassroots community engagement. SEAC’s work has brought millions of dollars in investments and impacted countless lives.

SEAC’s currently focuses our work on assisting neighborhood, business and other community groups on a range of projects.

In 2020-2021 SEAC has:

*Held seven drives, gathering various goods for those in need.

*Gave monetary donations to five different agencies so they could purchase needed food or hygiene supplies to deliver to those they serve.

*Constructed over 200 hygiene bags for the Pearl Meigs Monroe Neighborhood Blessing Boxes.

*Collaborated with Flower City Arts Center to educate youths on a bunch of the cool stuff in our neighborhoods while they learned to take photographs.

*Successfully applied for a grant to support one of our fiduciaries, the Mount Hope World Singers.

*Held an amazing cultivation event at one of our fiduciaries, Wide Water Gardens. *Successfully procured Five Season licensing for Wide Water Gardens!

*Collaborated in a thinktank on communication and disbursement of information regarding the EPPI 2.0.

*Created a small program to thank people for eating at locally owned restaurants.

*Created home repair and preventative maintenance information flyers for new and veteran homeowners.

*Collaborated with Highland Planning and REConnect Rochester to write a grant for sitting cubes at bus stations.

*Participated in three Clean Sweeps in our service area.

*Launched a Needs Assessment Survey of residents in our service area.

*Successfully completed two Playful Sidewalks and have two more on the way!

*Created a vocational scholarship for youths receiving services from Center For Youth- and we already have three recipients!

*Created a workshop for people with sight impairments called Feel Your Way in collaboration with 490 Farmers.

*Formed new partnerships and collaborations with other agencies, such as: Center For Youth, Foodlink, United Way Systems Integration, Highland Planning, RochesterWorks, Saint John Fisher, Connected Communities, 490 Famers, and more!

*Continued support for our Merchant and Neighborhood Associations.

*Gave out one hundred $5 vouchers to individuals in need for Foodlink’s Curbside Market.

*Collaborating with Center For Youth and Saint John Fisher to create a Work Experience Program for youths to obtain real world leadership and work skills as well as a variety of nonprofit experience.

*Begun the process of creating an exciting and hopefully highly impactful Tool Shed program.

*Provided monetary support to the Park Ave Revitalization Committee to repair an irrigation issue. *Provided monetary support to the ABC Streets Neighborhood Fall Festival for catering food.

*Created a Block Club initiative that will empower people to organize and tackle issues on their block.

*Held an AMAZING fundraising event that had over 100 attendees and raised $14,000!

We’re Looking For Volunteers

SEAC is looking for individuals interested in volunteering at our Tool Shed program!  Please fill out our volunteer registration form.  You’ll be contacted by a SEAC staff member soon.

You can read more about the Tool Shed Tech volunteer position here.

More Tool Shed Info


SEAC has been busy developing our new community program, SEAC’s Tool Shed. This program, inspired by the successful (and awesome) The Tool Library in Buffalo, NY, will provide accessibility to tools to any resident, business, or organization in the Greater Rochester Area, for a small annual fee ($25 per year for the basic level). Tools are expensive and shouldn’t be an obstacle to anyone wanting to do repairs on their home, business, or in their community.

Many people do not purchase tools because either they cannot afford them or simply do not wish to pay for something they will use once, maybe twice, in their lifetime. This program removes both of those hurdles, giving access to tools to those who need and want it. Community groups looking to engage in Clean Sweeps, neighborhood beautification projects and the like, need look no further than SEAC’s Tool Shed to assist with their needs. Low-income homeowners wanting to complete repairs on their home should be able to do so without tool cost barriers holding them back. Independent contractors looking to earn income and hone their skills should not miss out because they can’t afford all the tools for the job.

We have located a space and are currently negotiating the terms of the lease. We look forward to sharing it with you when we are able! Our goal is to start receiving tool donations from the community beginning in mid-January, once we get settled.

We are thrilled to give a HUGE thank you to ESL for very generously awarding SEAC a grant for $10,000 to help make our Tool Shed a realty!

Additionally, we’ve received nearly $1,500 in donations from our community! Thank you all so very much for your support in this project!



SALES SENSE PAYMENTS is proud to offer our customers and partners a free and easy way to support and enhance community health and business development in the city’s southeast area.

Swipe for SEAC is the only payments processing program which guarantees ongoing donations to SEAC- providing support, solutions and peace of mind in your neighborhood.

Payment Processing That Makes a Difference

Sales Sense Payments is partnering with SEAC after reflecting on the devastating impact of the pandemic on small business in the city of Rochester. SEAC’s commitment to stimulating local economy and attracting customers to neighborhood merchants involves team effort and we feel privileged to join the roster. Switching to Sales Sense is an investment in yourself and your community.

SEAC is buttressing our local merchants by developing back-to-work initiatives and incentivizing your patronage with programs like ROCing The Takeout and SEACing It Out member benefits program (more info coming soon).

Please contact SEAC’s Fundraising Coordinator, Kiki Smith, at


You Risk Nothing

Supporting our community costs your business nothing. We will match your current processing rate and you will receive our in-store marketing kit, proudly

promoting your participation in the Swipe for SEAC program.

Customers Respond

Customers like supporting businesses actively involved in important issues like strengthening their local community. Surveys show that consumers strongly consider switching to a brand that is engaged in supporting a cause. Many customers are likely to identify with your decision to make a difference by teaming with SEAC and Sales Sense Payments.

Benefits to SEAC

As the exclusive payment processing partner, Sales Sense Payments will contribute a donation of $25 for every new account and 50% of its ongoing gross profits to SEAC. Help us to exceed our annual goal of $10,000 and join now.

Call today to show your support:


simple • honest • value

Sales Sense Payments is a DBA of Sales Sense Solutions, Inc. is a Registered Agent of NPC, a Registered ISO/MSP of First National Bank of Omaha, Omaha, NE.

Sales Sense Payments. 2604 Elmwood Ave #188 | Rochester, NY 14618 | 585.861.6403 |

SEAC: Building business, community, and security in our neighborhoods 630 East Avenue |Rochester, NY 14607 | 585.210.9140.


Savings – Average savings of 25% or more in their fees per month. 

Local Support – Mike gives all his clients my mobile number so no more 800 lines. 

Technology – Mike is Independent so he looks out for his client’s best interest and find the perfect POS for them.  Included in our technology offering is an application for your phone, virtual terminal and pay now button for their website. 

Funding – Next day. Clients receive their processing transactions. 

Village to Village” Neighborhood Network

Note: this is not a program of SEAC. We are just spreading the word of an organization aiming to allow our residents to age in place in their homes and communities.

Dear Neighbor,

We are a group of Rochester area friends and neighbors, at or near retirement age, committed to “aging in place.”

Our goal is to create a “Village to Village” neighborhood network (check out to learn more) for seniors 55 and older. A Village provides a strong, inclusive community of caring neighbors that offers members new opportunities to age successfully in their homes. ROC NEIGHBORS NETWORK will connect its members to a full range of practical support services to help with non-medical household tasks, services, programs and transportation. We will also promote staying active by coordinating recreational, social, educational and cultural programs. These social activities minimize isolation and promote interaction among members.

We hope you will take the time to complete the enclosed survey so that we may assess interest within our community for such services. We would appreciate your completing this survey if one or more members of your household is age 55 and over.

If you care to reach out for more info, contact Marsha Boelio, founder, ROC NN

For a “live” view of what the Village model offers, check out these videos:


The ROC Neighbors Network Committee

Marsha Boelio         Emily Kelsey             Susan Korpeck                               

Judy Loeb                 Chris Murray

Here’s what other Villages around the country are saying…

“Canopy of Neighbors creates new pathways to aging well and aging independently in community.”

“Love Living at Home (LLH) is not a place on a map – it is a gateway to relationships and resources for older adults who desire to live in the homes and neighborhoods they love.”

“We are welcoming network of people helping people.  Our programs enrich life and forge connections for new friendships.”  When you need peace of mind, support is one phone call away.”

“The concept is to create a virtual retirement village of seniors who want to support one another as they age at home…”

“Collaboration is one of our core principles.  LLH does not duplicate services but rather is a network of collaborations with local providers of home care, home maintenance, and other services who share our vision to support dignity and independence for those who choose to age at home, including Office for the Aging, Lifelong, Human Services Coalition, Foodnet, Visiting Nurse Service, and Caregivers.”

“Aging is a time for fulfillment.  It need not be passive.  Let’s embrace Action Aging.  Today, Age is the golden time of freedom. (Carlsbad, CA)”

Photos Of The South East Area By Youths At Flower City Arts Center

Back in July I got to hang out with a bunch of cool kids taking photography classes over at Flower City Arts Center. Over two weeks I took them and their teachers on field trips around SEAC’s service area and gave them some history and pointed out cool street art and fun places to shop and eat.

The other day, I received some of the photos that the kiddos took and I wanted to share them with all of you! This was great fun and I hope to do it again. It’s always a pleasure to show off the South East Area!

Be well and enjoy the photos!

Mike Evans

Executive Director

Photo by Alex Thomas

Photo by Earnest Jones

Photo by JaLahna Collazo

Photo by Jewel Beckford

Photo by Latifah Wade

Photo by Latifah Wade

Photo by Molly Maloy

Photo by Natalia Sierra-Wardlow

Photo by Ni’Yonie Gray

Photo by Samairy Rollet

Photo by Sanaa Kettles

Photo by Sandra Mounphoxay

Photo by Sandra Mounphoxay

Photo by Saniyah Kettles

Photo by Saniyah Kettles

Photo by Selah Antonini

Celebrating the South East Area Slideshow And Thank You

Please enjoy this slideshow of photos from our event with Jay Stetzer’s lovely story about SEAC’s beginning!

Thank you so much for being part of SEAC’s “blender” (our brand of a gala) at Sager Beer Works on Sept. 10th! Our largest annual fundraiser, we really “mixed things up” as we celebrated our southeast city community! Old friends, new neighbors, small businesses and benevolent companies and organizations all came together to enjoy a pint, learn more about what SEAC does, and share memories from more than 50 years of working to build a better community with you!

We want to extend special recognition to our very generous event sponsors, without whom we could not have pulled off the celebration.  Thank you to:

Premiere Fireworks: Facehead Digital

Bonfire: ESL

Roaring Fireplace: Woods, Oviatt, Gilman, University ofRochester, Genesee Regional Bank, and Harter, Secrest, Emory, LLP

Sunrise:  Wegman’s, FCL NY, the Locust Club, and Park Grove, LLC

Candles in the Dark: HBT Architects and Green Light Networks

We also want to thank the fabulous Don, Paul, Hannah, Nike, and the Sager Beer Works team for serving up a delectable spread of solid and liquid digestibles! Thank you to our honorary chair, Assemblyperson SarahClark, for inspiring us to keep tending both our roots and branches as we grow our community. Kudos to musician Jackson Cavalier, photographer Kay Novicky, community partners Mount Hope World Singers and 490 Farmers, storyteller JayStetzer, Print Roc, the Village Bakery at the Armory, the McQuaid volunteervalet service, and our incredible SEAC Board of Directors! Bravo! So many hands made much lighter work and perfectly demonstrated how our village continually rises to the occasion, proverbially washing each other’s hands! Please take a moment to check out click on their links and support these awesome local community partners and businesses.  Consider them for your next event, project, or celebration!

The generous donations from our last fundraiser in 2019 allowed SEAC to provide, among other things:

·        100 quadrant residents’ vouchers for their purchases of fresh produce at Foodlink’s Curbside Markets in our area.

·        To subsidize a two-week photography summer camp for RCSD middle school students at the Flower City Arts Center on Monroe Ave.

·        Four vocational scholarships for young people at the Center For Youth to apply toward their pursuit of job training or education like nursing, electrical, or CDL operator.

·        ROCing the Takeout initiative designed to support local restaurants during the pandemic shutdown.

None of this is possible without generous contributions like yours, which help to raise the needed funding for the many ways we positively impact our southeast city community. Your neighborhood is your best investment and we’re grateful for contributors like you. 

We are thrilled to share that we raised over $14,000 at the blender! More than 73 local businesses and individuals donated their time, talent, or treasure for our on-line auction, totaling more than $8,700 worth of biddable items. The heavy favorites on the block were the “consumables””- Battle of the Beers”, “Sweet and Steamy”, home-grown honey, and anything involving wine.  Congratulations to neighbor Tom W. for winning our Set Sail grand prize raffle and thanks to all who took a chance (or three) on it!

Wanted to do more for SEAC but ran out of time, got out-bid, or didn’t want all the “stuff” from the auction? Now’s your chance! Please consider donating to our Call to ActionSupporting the SEAC Tool Shed! All proceeds will go towards funding SEAC’s start up, inventory development, and operation of a community-wide comprehensive tool lending library. Imagine a place where you can borrow that tool you’ll only need once or are a small local contractor trying to get off the ground, we’ll have you covered. Whether you hit the “Blueprint” or “Nuts and Bolts” mark, every dollar will help make this much needed and requested dream a reality in 2022.

Missed the world-debut of our SEAC promotional video, kindly created and funded by Facehead Digital? Click here to learn more about who we are and what we do! SEAC is committed to working with you to keep building a healthy, safe, and happy community.

Many thanks and we look forward to seeing you at Sager’s next September! Remember to sign up for our newsletter to stay abreast of all our news and plans!

With much appreciation,

Kiki Smith

Fundraising Coordinator

A Quick Note from Mike

I really can’t say it better than Kiki, so I’m not going to try- but I do want to say thank you.  Seriously.  Thank you for the support and taking the time to come hang out with us.  Kiki, Lori, and I love what we do!  It is so great to collaborate and work alongside so many awesome residents, businesses, City staff and elected officials, and community partners.  So yeah- thank you for the excitement, support, and trust.  Thanks to all the businesses and organizations and vendors that supported us with donations for our auction.  Thanks to Sagers and their awesome staff!  You all made it a magical night.

I hope you will consider supporting our efforts to rebuild and launch SEAC’s Tool Shed.  Our program will make sure that anyone has accessibility to the tools they need to tackle home repair and renovations, take on contracting jobs and engage in fun neighborhood beautifications like Clean Sweeps, Block in Bloom, and more! 

Be well,

Mike Evans

Executive Director