ROC The Day With SEAC!

It’s that time of year again! We are hoping we can count on your support to ROC the Day!

In 1968 a group of concerned residents from various southeast Rochester neighborhoods began meeting on how to work together to improve their community and formed the South East Area Coalition (SEAC). For the last 53 years SEAC has been proudly served these neighborhoods through community advocacy, affordable housing projects, supporting local businesses and grassroots community engagement. SEAC’s work has brought millions of dollars in investments and impacted countless lives.

SEAC’s currently focuses our work on assisting neighborhood, business and other community groups on a range of projects.

In 2020-2021 SEAC has:

*Held seven drives, gathering various goods for those in need.

*Gave monetary donations to five different agencies so they could purchase needed food or hygiene supplies to deliver to those they serve.

*Constructed over 200 hygiene bags for the Pearl Meigs Monroe Neighborhood Blessing Boxes.

*Collaborated with Flower City Arts Center to educate youths on a bunch of the cool stuff in our neighborhoods while they learned to take photographs.

*Successfully applied for a grant to support one of our fiduciaries, the Mount Hope World Singers.

*Held an amazing cultivation event at one of our fiduciaries, Wide Water Gardens. *Successfully procured Five Season licensing for Wide Water Gardens!

*Collaborated in a thinktank on communication and disbursement of information regarding the EPPI 2.0.

*Created a small program to thank people for eating at locally owned restaurants.

*Created home repair and preventative maintenance information flyers for new and veteran homeowners.

*Collaborated with Highland Planning and REConnect Rochester to write a grant for sitting cubes at bus stations.

*Participated in three Clean Sweeps in our service area.

*Launched a Needs Assessment Survey of residents in our service area.

*Successfully completed two Playful Sidewalks and have two more on the way!

*Created a vocational scholarship for youths receiving services from Center For Youth- and we already have three recipients!

*Created a workshop for people with sight impairments called Feel Your Way in collaboration with 490 Farmers.

*Formed new partnerships and collaborations with other agencies, such as: Center For Youth, Foodlink, United Way Systems Integration, Highland Planning, RochesterWorks, Saint John Fisher, Connected Communities, 490 Famers, and more!

*Continued support for our Merchant and Neighborhood Associations.

*Gave out one hundred $5 vouchers to individuals in need for Foodlink’s Curbside Market.

*Collaborating with Center For Youth and Saint John Fisher to create a Work Experience Program for youths to obtain real world leadership and work skills as well as a variety of nonprofit experience.

*Begun the process of creating an exciting and hopefully highly impactful Tool Shed program.

*Provided monetary support to the Park Ave Revitalization Committee to repair an irrigation issue. *Provided monetary support to the ABC Streets Neighborhood Fall Festival for catering food.

*Created a Block Club initiative that will empower people to organize and tackle issues on their block.

*Held an AMAZING fundraising event that had over 100 attendees and raised $14,000!

We’re Looking For Volunteers

SEAC is looking for individuals interested in volunteering at our Tool Shed program!  Please fill out our volunteer registration form.  You’ll be contacted by a SEAC staff member soon.

You can read more about the Tool Shed Tech volunteer position here.

More Tool Shed Info


SEAC has been busy developing our new community program, SEAC’s Tool Shed. This program, inspired by the successful (and awesome) The Tool Library in Buffalo, NY, will provide accessibility to tools to any resident, business, or organization in the Greater Rochester Area, for a small annual fee ($25 per year for the basic level). Tools are expensive and shouldn’t be an obstacle to anyone wanting to do repairs on their home, business, or in their community.

Many people do not purchase tools because either they cannot afford them or simply do not wish to pay for something they will use once, maybe twice, in their lifetime. This program removes both of those hurdles, giving access to tools to those who need and want it. Community groups looking to engage in Clean Sweeps, neighborhood beautification projects and the like, need look no further than SEAC’s Tool Shed to assist with their needs. Low-income homeowners wanting to complete repairs on their home should be able to do so without tool cost barriers holding them back. Independent contractors looking to earn income and hone their skills should not miss out because they can’t afford all the tools for the job.

We have located a space and are currently negotiating the terms of the lease. We look forward to sharing it with you when we are able! Our goal is to start receiving tool donations from the community beginning in mid-January, once we get settled.

We are thrilled to give a HUGE thank you to ESL for very generously awarding SEAC a grant for $10,000 to help make our Tool Shed a realty!

Additionally, we’ve received nearly $1,500 in donations from our community! Thank you all so very much for your support in this project!



SALES SENSE PAYMENTS is proud to offer our customers and partners a free and easy way to support and enhance community health and business development in the city’s southeast area.

Swipe for SEAC is the only payments processing program which guarantees ongoing donations to SEAC- providing support, solutions and peace of mind in your neighborhood.

Payment Processing That Makes a Difference

Sales Sense Payments is partnering with SEAC after reflecting on the devastating impact of the pandemic on small business in the city of Rochester. SEAC’s commitment to stimulating local economy and attracting customers to neighborhood merchants involves team effort and we feel privileged to join the roster. Switching to Sales Sense is an investment in yourself and your community.

SEAC is buttressing our local merchants by developing back-to-work initiatives and incentivizing your patronage with programs like ROCing The Takeout and SEACing It Out member benefits program (more info coming soon).

Please contact SEAC’s Fundraising Coordinator, Kiki Smith, at


You Risk Nothing

Supporting our community costs your business nothing. We will match your current processing rate and you will receive our in-store marketing kit, proudly

promoting your participation in the Swipe for SEAC program.

Customers Respond

Customers like supporting businesses actively involved in important issues like strengthening their local community. Surveys show that consumers strongly consider switching to a brand that is engaged in supporting a cause. Many customers are likely to identify with your decision to make a difference by teaming with SEAC and Sales Sense Payments.

Benefits to SEAC

As the exclusive payment processing partner, Sales Sense Payments will contribute a donation of $25 for every new account and 50% of its ongoing gross profits to SEAC. Help us to exceed our annual goal of $10,000 and join now.

Call today to show your support:


simple • honest • value

Sales Sense Payments is a DBA of Sales Sense Solutions, Inc. is a Registered Agent of NPC, a Registered ISO/MSP of First National Bank of Omaha, Omaha, NE.

Sales Sense Payments. 2604 Elmwood Ave #188 | Rochester, NY 14618 | 585.861.6403 |

SEAC: Building business, community, and security in our neighborhoods 630 East Avenue |Rochester, NY 14607 | 585.210.9140.


Savings – Average savings of 25% or more in their fees per month. 

Local Support – Mike gives all his clients my mobile number so no more 800 lines. 

Technology – Mike is Independent so he looks out for his client’s best interest and find the perfect POS for them.  Included in our technology offering is an application for your phone, virtual terminal and pay now button for their website. 

Funding – Next day. Clients receive their processing transactions.